Cold email

A Cold Email Agency Built for Replies, Not Sends.

Sales Boutique is a B2B cold email agency for teams in the UK, Europe and the US. We set up separate sending domains so your main inbox stays protected, warm and monitor them for you, write the copy in your name, test every step as variants and answer every reply in 1 to 3 minutes. Email runs alongside LinkedIn, and meetings land in your calendar. Live in 21 days.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Or get your pipeline plan in a 20 minute call

Guaranteed conversations with decision-makers, or we work for free.

Email, from your inboxStep 1 of 4
ToHead of Operations, Logistics

Noticed you opened a second site this year.

Most operations leads we speak to are rebuilding their supplier list right now.

Worth 20 minutes on how that is going for you?

Sent Opened Replied
How we do it

How We Run Cold Email.

Deliverability first, then data, copy and testing. You approve the copy. We do everything else.

  1. 01

    Separate Sending Domains

    We set up dedicated sending domains for your outreach, so your main domain and inbox stay protected. They are warmed and monitored for you before and during every campaign.

  2. 02

    Verified Data

    Every address is a verified work email for a named decision-maker who matches your ideal customer. Our research agents study each account first.

  3. 03

    Copy Written in Your Name

    Short, plain emails that read like a note from you, written for the role that buys and approved by you before anything sends.

  4. 04

    Every Step Runs as Variants

    Each step in a sequence is tested in more than one version. The best version wins, and prospects move to it automatically.

  5. 05

    Ten Campaigns at Once

    We launch around ten campaigns together, see which angles work and pause the weak ones. On our best campaign, changing the ask brought 8x more meetings per person.

  6. 06

    Website Visitors Emailed First

    Companies on your website right now go to the front of the queue, because a visit is buyer intent. Company level only, never individuals.

  7. 07

    Replies Answered in 1 to 3 Minutes

    Our reply desk answers day and night, with a person on every exception, and books the meeting straight into your calendar.

Cold Email, Working.

Four moments from a live campaign: the email, the sequence, the queue and the reply.

Email, from your inboxStep 1 of 4
ToHead of Operations, Logistics

Noticed you opened a second site this year.

Most operations leads we speak to are rebuilding their supplier list right now.

Worth 20 minutes on how that is going for you?

Sent Opened Replied
The email

Sent From Your Name, Three short lines, written for the role that buys.

Multichannel sequenceWritten for you, approved by you
  • Day 0 Email, from your inbox
  • Day 0 LinkedIn connection
  • Day 2 LinkedIn message
  • Day 4 Call
  • Day 7 Follow-up email
The sequence

Email First, LinkedIn Alongside, Every step tested, the winning versions kept.

Who hears from you firstReordered live
3Head of Sales, SaaSVisited last weekCool
2COO, ManufacturingVisited yesterdayWarm
4Founder, AgencyFrom your listWaiting
1Commercial Director, LogisticsOn your website nowEmailed first
Buyer intent

Website Visitors Go First, A company reading your site today is emailed before anyone else.

Reply desk09:14

Interesting timing. We are reviewing suppliers this quarter. What would a first call look like?

Great timing then. A first call is 20 minutes on where your pipeline comes from today. Would Tuesday at 10:00 or Wednesday at 14:30 suit?

Tuesday at 10 works.

Meeting bookedTuesday 10:00, invite sent
The reply

Answered in Minutes, Two times offered, the meeting booked, the thread kept.

Email plus LinkedIn

Cold Email Works Harder With LinkedIn Beside It.

Every campaign runs email and LinkedIn together, in your name, with no limit on LinkedIn profiles. Our best campaign reached 59% LinkedIn acceptance.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Or get your pipeline plan in a 20 minute call

Guaranteed conversations with decision-makers, or we work for free.

Our recordsReal campaigns, real buyers
10,171positive replies for our clients on email and LinkedIn, and counting
28%of positive replies become meetings
23%reply rate on our best campaign
2,000,000+emails sent

Only replies we tagged as positive count: buyers saying yes, tell me more, or let us talk.

Measured on Replies That Matter.

Real figures from the campaigns we run. Where we quote a best campaign, we say so.

2,000,000+Emails sent
23%Reply rate on our best campaign
8xMore meetings per person from changing the ask
10,171Positive replies for our clients, and counting

Positive replies are buyers saying yes, tell me more, or let us talk, on email and LinkedIn. Where we quote a best campaign, we say so.

Guaranteed conversations with decision-makers, or we work for free. Read the guarantee

Who it is for

Who Our Cold Email Is For.

B2B teams of 8 to 100 people that sell to a defined ideal customer, in Western Europe and North America.

Teams Protecting Their Main Domain, You want outbound volume without putting your main inbox on the line.

Companies Burned by Template Email, A bought list and a template got you silence or sharp replies. Good cold email reads like a note from you to someone you should already know.

Sales Teams That Need Replies Handled, Replies arrive at all hours. We answer them in minutes and hand you the meeting.

Not for newsletters or consumer lists. We email named business decision-makers who match your ideal customer, with a clear way to opt out.

Cold email is one channel in our lead generation services. If the goal is meetings rather than replies, see how we work as an appointment setting agency.

Book a Call 20 minutes to see if the system fits your business.

Live in 21 Days.

From kick-off to the first meetings. No delays.

  1. Day 1

    Kick-Off

    We map your ideal client, your offer and what a great meeting looks like.

  2. Week 1

    Data and Research

    Our agents research the market and we build verified lists of decision-makers.

  3. Week 2

    Messaging

    Copy is written for each channel and sent to you for approval.

  4. Week 3

    Launch

    Email, LinkedIn and calling go live. The inbound agent goes live on your site.

  5. Day 21 Onwards

    Meetings

    Replies answered in minutes and meetings booked into your calendar.

Book a Call 20 minutes to see if the system fits your business. We only onboard 4 new clients per month.

Questions We Get Asked.

What does a cold email agency do?

It runs outbound email for you: sending domains, data, copy, sequences, testing and replies. We do all of that in your name and book the meetings into your calendar, with LinkedIn running alongside.

Will cold email hurt our domain?

We send from separate sending domains set up for your outreach, so your main domain and inbox stay protected. Those domains are warmed and monitored for you.

How do you test what works?

We launch around ten campaigns at once and run every step as variants. The best versions win and prospects move to them automatically, so results compound as the campaign runs.

Who writes and approves the emails?

We write every email in your name, for the role that buys, and you approve the copy before anything sends. Nothing goes out that you have not signed off.

Is cold email compliant?

We email named business contacts at companies. Every email carries a clear way to opt out, and anyone who asks not to hear from you is removed everywhere.

What is the free first campaign?

Leave your work email. Within 48 hours we send you 100 hand-picked decision-makers who match your ideal customer, each with the first message we would send them. No call, no card, and it is yours to keep whether or not we work together.

4 New Clients Per Month

Cold Email That Ends in a Meeting.

Start with your first campaign, free, or get your pipeline plan in a 20 minute call. No commitment. No pitch.

Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.

Guaranteed conversations with decision-makers, or we work for free. Book a call