Privacy Policy

1. Who We Are

Sales Boutique is a B2B client acquisition agency operating under the legal entity Sales Boutique BV. We operate from offices in Amsterdam (Netherlands), London (United Kingdom), and Cape Town (South Africa). Our website is salesboutique.io.

For the purposes of GDPR and UK GDPR, Sales Boutique BV is the data controller responsible for your personal data.

For any data-related queries contact us at: hello@salesboutique.io

2. The Two Ways We Process Personal Data

Sales Boutique processes personal data in two distinct contexts:

Both contexts are addressed separately in this policy.

3. Data We Collect: Website Visitors and Inbound Enquiries

When you visit our website or submit an enquiry we may collect:

• Name and surname
• Business email address
• Company name and website URL
• Message content submitted via our forms
• IP address and browser data collected automatically via analytics tools
• Cookie and usage data (see Section 9)

4. Data We Collect: Outbound Prospecting

When conducting outbound prospecting activity, Sales Boutique and our clients may process the following categories of business contact data:

• Full name
• Job title and seniority level
• Business email address
• Business telephone number
• Company name, size, sector, and location
• LinkedIn profile URL
• Information about your role inferred from publicly available sources such as LinkedIn, company websites, and professional directories

We do not collect or process sensitive personal data (special category data) as part of our outbound activity.

5. Legal Basis for Processing: Website and Inbound

We process website and inbound enquiry data on the following legal bases under Article 6 of GDPR:

• Legitimate interests (Article 6(1)(f)): responding to inbound enquiries and assessing whether we can work with you
• Consent (Article 6(1)(a)): where you have actively opted in to receive marketing communications
• Contract (Article 6(1)(b)): where processing is necessary to perform a contract or take pre-contractual steps at your request
• Legal obligation (Article 6(1)(c)): where processing is required to comply with applicable law

6. Legal Basis for Processing: Outbound Prospecting

Sales Boutique conducts outbound B2B prospecting activity both for itself and on behalf of its clients. We take our obligations under GDPR seriously and operate within the legal framework for legitimate B2B outreach.

Why legitimate interests applies:

• All outreach is directed exclusively at business professionals in their professional capacity, not private individuals
• We only contact individuals whose roles are directly relevant to the services being offered
• All contact data is sourced from legitimate, publicly available professional sources including LinkedIn, company websites, Companies House, and verified B2B data providers who operate under their own GDPR compliance frameworks
• Every outreach message clearly identifies who is contacting the recipient, why, and includes a straightforward way to opt out
• We do not use deceptive or misleading practices in our outreach
• We do not send unsolicited bulk email to consumer email addresses
• Recipients can opt out at any time and we honour all opt-out requests immediately and permanently

The balancing test:

We have weighed our legitimate interests against the rights and interests of the individuals we contact. We have concluded that the impact on those individuals is minimal because the outreach is relevant to their professional role, it is clearly identified as commercial communication, opting out is immediate and frictionless, we do not process sensitive data, and we do not profile individuals beyond what is necessary to assess relevance.

7. How We Use Your Data

Website and inbound data is used to:

• Respond to your enquiry
• Assess whether your business is a suitable fit for our services
• Communicate with you about our services where you have expressed interest
• Improve our website and understand visitor behaviour
• Comply with legal obligations

Outbound prospecting data is used to:

• Send personalised outreach messages via email, LinkedIn, and other agreed channels
• Assess whether a prospect is likely to benefit from the services being offered
• Record responses and manage ongoing conversations
• Improve targeting and messaging based on engagement data

We do not sell personal data to third parties. We do not use personal data for automated decision-making that produces legal or similarly significant effects.

8. Your Rights

Regardless of how your data came to be processed by Sales Boutique, you have the following rights under GDPR and UK GDPR:

• Right of access: you can request a copy of the personal data we hold about you
• Right to rectification: you can ask us to correct inaccurate data
• Right to erasure: you can ask us to delete your data where there is no compelling reason for us to continue processing it
• Right to restriction: you can ask us to restrict how we process your data in certain circumstances
• Right to object: you have an absolute right to object to processing based on legitimate interests. Where you object to outbound prospecting we will cease all outreach immediately and permanently.
• Right to data portability: you can request your data in a structured, machine-readable format
• Right to withdraw consent: where consent is our legal basis you can withdraw it at any time

9. Cookies

Our website uses cookies to understand how visitors use the site and to improve performance. We use the following types:

• Essential cookies: required for the site to function. Cannot be disabled.
• Analytics cookies: used to understand visitor behaviour in aggregate. Only set with your consent.

You can manage cookie preferences through your browser settings at any time.

10. Data Retention

We retain personal data for the following periods:

11. Third Party Processors

We work with third party providers who may process personal data on our behalf. All processors are bound by data processing agreements and are required to handle data in compliance with GDPR. Categories of processors include:

• B2B data providers (for outbound prospect sourcing)
• Email and LinkedIn outreach platforms
• CRM and pipeline management tools
• Analytics and website performance tools
• Form and lead capture tools

12. International Transfers

Sales Boutique operates from the Netherlands, United Kingdom, and South Africa. Where data is transferred outside the European Economic Area or UK, we ensure appropriate safeguards are in place including Standard Contractual Clauses (SCCs) where required by law.

13. Data Security

We implement appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, disclosure, or destruction. Access to personal data is limited to team members who require it to perform their role.

14. Changes to This Policy

We may update this policy periodically. The date at the top of this page reflects when it was last updated. We encourage you to review it from time to time.

15. Contact

For any questions about this policy or how we handle your data: