Proprietary Deal Flow. Founders Before They Raise.
Outbound in the partner’s name to founders who fit your thesis and have not raised yet. You approve every name and every word before it goes out.
Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.
Or get your pipeline plan in a 20 minute call
Guaranteed conversations with decision-makers, or we work for free.
Built for Funds That Want to See It First.
If your firm backs a written thesis and wants founders in the room before the competing term sheets arrive, this is built for you.
Thesis-Led Funds From Pre-Seed to Series A, Sector specialists and early-stage generalists with a thesis on paper. If you can describe the founder you want to back, we can reach them.
Firms That Live on Intros and Inbound, The deals you see are good. The deals you miss are the ones your network never surfaced. This reaches them, in the partner’s name.
Partners, Sourcing Leads and Associates, Run for the partner who owns the thesis or the associate who owns the pipeline. Founder replies route to whoever takes the first call.
Not for angel syndicates or occasional investors. This is built for firms with a thesis, capital to deploy and a sourcing function to build. Occasional cheques do not need a system.
By the Time the Deck Reaches You, It Has Reached Everyone.
Every good firm gets more inbound than it can read. The fear is what inbound never shows you, and who else is already in the room.
- 01
We only see what the network sends us.
The founders who find you already know how to raise, have an intro chain and sit on every fund’s radar. The ones you want to back early are often none of those things.
- 02
Hot rounds are a speed contest we did not choose.
A round that has reached your inbox has reached five others. You compete on speed and relationships when you would rather win on conviction.
- 03
We cannot cold email founders. It looks desperate.
Done badly, it does. A partner’s name on a template reads like a fund struggling to deploy. Done well, it reads like a partner who has studied the company and has one specific reason to talk.
- 04
Our thesis is clear. Our reach into it is not.
You know the sector and the stage you want. Inbound shows you whichever founders happened to find you, so the thesis stays a slide and never becomes a pipeline.
The founder you should have backed took three other first calls before you knew the company existed.
Outbound to Your Thesis, in the Partner’s Name.
We find the founders who match your thesis, write to them as the partner would, answer every reply in 1 to 3 minutes and put the first call in the partner’s calendar. An AI inbound agent catches the founders already reading your site.
- Day 0 Email, from the partner
- Day 0 LinkedIn connection
- Day 3 LinkedIn message
- Day 7 Follow-up email
- Day 14 Final email
Founders Who Fit Your Thesis, Reached First, Sector, stage, geography and founder profile mapped from your thesis into a researched set of companies that have not raised yet. Email and LinkedIn in the partner’s name, with a specific reason to talk in the first line.
- Email and LinkedIn, in the partner’s name
- Every founder and every word approved by you
We are building grid software for distribution operators, 11 people, angel-backed. Not raising yet. Do the partners talk to founders before a round?
They do, and that is when they prefer to. A first conversation is 20 minutes with the partner who leads on energy, no deck needed. Would Tuesday at 15:00 or Thursday at 10:00 suit?
Thursday at 10:00 works.
Catch the Founders Already Reading Your Site, Founders read a fund’s site long before they write to it. An AI inbound agent answers them at 22:00 and books the first call with the right partner. We also see which companies are on your website, reveal the person who decides, and reach them the same day, automatically, hottest visitors first.
- Answers in seconds, day and night
- Companies only, never individuals
Thanks for the note. The point on interconnection queues is exactly what we are building for. We are not raising yet, but happy to talk if it is not a pitch.
No pitch. 20 minutes with the partner who wrote the thesis, well before you need anything from anyone. Would Tuesday at 15:00 or Wednesday at 11:00 suit?
Tuesday at 15:00 works.
Every Founder Answered in 1 to 3 Minutes, A founder who replies at 23:40 hears back before the laptop closes. Our reply desk answers every reply in 1 to 3 minutes, day and night, in the partner’s voice, with a person on every exception.
- Answered in 1 to 3 minutes
- Objections handled, in the partner’s voice
- A person on every exception
- 15:00Founder, grid software
- 11:00Co-founder, climate compute
- 10:00Founder, industrial robotics
- 09:30Founder, vertical SaaS
First Calls in the Partner’s Calendar, A founder’s yes becomes an invite in the partner’s calendar, with notes on the company, the team and why they fit the thesis. Prefer your associates at the controls? The same system, data and copy, with your team driving it.
- Booked in the partner’s calendar
- Notes on every founder
Real Numbers From Our Own Records.
The system behind every sourcing campaign we run, measured on positive replies and on who takes the first call.
Every figure is real, from campaigns we run. Positive replies are buyers saying yes, tell me more, or let us talk, on email and LinkedIn. Replies are answered in 1 to 3 minutes, with a person able to step in on any of them.
Guaranteed conversations with decision-makers, or we work for free. Read the guarantee
From Thesis to First Call.
How the engagement runs, from the sourcing brief to founders in the partner’s calendar.
- 01
The Sourcing Brief.
Kick-offWe sit with the investment team and turn the thesis into criteria we can search on: sector, stage, geography, team shape and the signals that say a founder is about to raise.
- 02
Founders and Words, Approved.
Before launchWe research the companies, draft every message in the partner’s voice and send both to you. Nothing goes out until you have approved every name and every line.
- 03
Live, With First Calls Landing.
Week 3 onwardsEmail and LinkedIn go live in the partner’s name. Replies are answered in 1 to 3 minutes and first calls land in the partner’s calendar, with notes on every founder.
Everything carries the firm’s name, so nothing is sent that the partners have not read.
One Founder, Seen First, Changes the Fund.
A proprietary first call with a founder no other fund has met yet is the difference between winning a round on conviction and losing it on speed. Here is how we measure the work.
Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.
Or get your pipeline plan in a 20 minute call
Guaranteed conversations with decision-makers, or we work for free.
Only replies we tag as positive count. A polite no is a no. The figures above come from campaigns we run, with the definition beside them.
The gap between a founder replying and hearing back, with a person on every exception. Founders write at 23:00. Speed is how a cold note turns into a conversation.
The gap between a founder’s yes and the invite landing in the partner’s calendar. The share booked within 24 hours is one of the figures above.
Brief, research, copy and your approval inside 21 days, then live. We take on 4 new clients a month so every launch gets our full attention.
Live in 21 Days.
From kick-off to the first meetings. No delays.
- Day 1
Kick-Off
We map your ideal client, your offer and what a great meeting looks like.
- Week 1
Data and Research
Our agents research the market and we build verified lists of decision-makers.
- Week 2
Messaging
Copy is written for each channel and sent to you for approval.
- Week 3
Launch
Email, LinkedIn and calling go live. The inbound agent goes live on your site.
- Day 21 Onwards
Meetings
Replies answered in minutes and meetings booked into your calendar.
Questions We Get Asked.
Our budget is set for the year. How do we fit this in?
Start with the free first campaign, so the partners see real founders before anyone signs anything. When the budget opens we are live in 21 days. We take on 4 new clients a month, so tell us your window early.
The founders we meet now will not raise for a year. Is that too early?
It is exactly when the partners should meet them. A first call before the round is how you become the fund they ring first when it opens, and the follow-up stays with the partner who took the call. Every founder, every note and every reply is in your records from day one.
What goes out under the firm’s name?
Only what the partners have read. You approve every founder and every line before launch, the reply desk answers in the partner’s voice, and a person steps in on anything unusual. If a message could embarrass the firm, it does not go out.
Is this compliant?
We write to founders on their work email and LinkedIn, business to business, on the legitimate interests basis set out in our privacy policy. Every message says who is writing and why, carries a way to opt out, and anyone who asks not to hear from you is removed the same day. On your website we see companies, never individuals.
We tried outbound. Founders did not reply.
Firm outbound leads with the firm, so founders read the template and move on. Ours leads with the founder: one specific observation about what they are building, the reason it fits the thesis and a small ask. Then every reply is answered in 1 to 3 minutes, so the founder’s interest is still warm when the partner hears about it.
Our thesis is narrow. There are not many founders to reach.
Good. A narrow thesis is easier to source than a broad one: every founder who fits gets a message written for them, and a tight set can be researched to the person. If the set really is small, we say so at the brief and tell you what it can and cannot deliver.
Can our associates run it themselves?
Yes. We Do It For You means our team and our AI agents run the whole thing in the partner’s name. Do It Yourself gives your associates the same system, data and copy to drive. You can switch between the two whenever you like.
What is the free first campaign?
Leave your work email. Within 48 hours we send you 100 hand-picked decision-makers who match your ideal customer, each with the first message we would send them. No call, no card, and it is yours to keep whether or not we work together.
What is the guarantee?
Guaranteed conversations with decision-makers or we work for free. The full terms are on the guarantee page.
Meet the Founders Before the Round Opens.
Start with your first campaign, free: 100 founders who fit your thesis, each with the first message we would send them, within 48 hours. Or get your pipeline plan in a 20 minute call. No commitment. No pitch.
Hand-picked to match your ideal customer, each with the first message we would send. Free, within 48 hours. No call, no card.
Guaranteed conversations with decision-makers, or we work for free. Book a call