We run outbound sales campaigns for agencies and SaaS companies. Most of our clients come to us because their in-house attempts failed. They tried cold email, got 2-3% response rates, gave up. We rebuild their entire approach — new list, new messaging, new cadence.
Week one: we audit your existing customer base and reverse-engineer who your best clients are. What industry? What company size? What problem were they solving? We've done this 1,000+ times. Most clients are shocked at what they discover about their own customers. One recruitment firm realized 60% of their revenue came from a single niche (financial services) they didn't even market to.
Weeks 2-3: we build a target list of 500-1,000 companies that match your profile. We write three email sequences — one for cold outreach, one for warm intros, one for follow-up. Each is specific to industry, not generic. A design agency's email looks nothing like a fintech company's.
Week 4 onwards: campaigns run. We track everything. Response rate, meeting rate, deal value. If response rates drop below 2%, we rebuild. We don't just send more volume — we change the angle, the subject line, the call-to-action.
Qualified meetings with decision-makers. Not warm leads. Not SQLs. Actual conversations where someone's ready to talk about a problem you solve.
One agency we worked with was getting 15-20 meetings per month from their own outbound. After we rebuilt their list and messaging, they hit 45-50 per month. Same team, same product, different approach.
If we don't hit our agreed targets in 30 days, we work for free. No exceptions. We've paid this cost exactly twice in five years.